P U S H I N G B O U N D A R I E S
My Creative Projects
Each project here is a testament to my deep commitment to creativity, strategy, and design excellence. These works highlight how I’ve consistently pushed the boundaries, bringing bold ideas to life.
Dive in to experience the full spectrum of my skills in action.
Apple iGlass
Seeing Beyond the Ordinary
The iGlass video ad showcases a sleek, innovative product designed to elevate the way users interact with the world. Through captivating visuals and a compelling narrative, the ad highlights the advanced features of iGlass, focusing on its ability to seamlessly blend cutting-edge technology with everyday functionality.
Event Program Manager
5100+
Submissions
118
Countries
As part of my role in the White Oryx International Short (WOIS) Film Festival, I authored a comprehensive press release that effectively communicated the festival's significance and scope.
This release was instrumental in securing extensive media coverage, further amplifying the festival's reach and impact across various platforms.
Covered on
Member Team
36
10,000+
Social Media Impressions
540+
Footfall
Mestiza
Crafting a Vision for Global Expansion
For Mestiza Joyas, I led the CRM implementation to enhance their B2B strategy, focusing on growing their wholesale customer base and increasing sales. My efforts contributed to the brand's positioning as a unique blend of Mexican culture and Spanish elegance, which resonated with international boutiques and high-end retailers.
The strategy included improving lead generation, customer segmentation, and streamlining interactions to provide a personalized experience for wholesale partners. This project showcases my ability to merge creative storytelling with a solid B2B growth strategy for luxury brands.
Sarafino
Mapping the Artisanal Experience
I developed an infographic that mapped out the strategic path from awareness to post-purchase engagement, highlighting key tactics to cultivate partnerships and foster growth.
This visual guide outlines important touchpoints, such as lead generation, nurturing potential partners, tailored engagement strategies, and personalized customer experiences.
Each phase was designed to enhance brand advocacy and long-term loyalty, aligning Sarafino's approach with customer-centric growth.
NIKE
Breaking Barriers with Iconic Campaigns
I analyzed how Nike broke barriers and expanded their brand appeal by shifting focus from a narrow audience of male athletes to a broader, more inclusive market.
The campaign’s emphasis on personal empowerment, showcased through emotionally driven ads, redefined Nike as a cultural icon beyond just sports.
Additionally, the campaign's strategic messaging, including social reform initiatives, allowed Nike to connect with a diverse global audience, solidifying its position as a brand with a purpose-driven identity.